elliot O

This is my concept I did for Scion and entered in their floorplan competition in the fall of 2006. It won 3rd place in that competition. I am surprised that they even let it it since i broke most of the entry rules about size, and construction.

The idea basically was inspired by cyber punk. The brief stated that there needed to be at least two areas one for the show room and one for the sales associate to sit and meet with customers. there also had to be a wheel display, and customization kiosk.

here is what scion had to say about it,

"In third place, Elliot Ortiz beat out thousands of entrants with his Cyber Punk design. The ultra contemporary space is an ode to futurism with glowing fixtures and sleek metalwork. A product design student at San Francisco Academy of Art University, Ortiz imagined a high-tech power station that includes a virtual teleporter and a glowing helix that holds rims. In true Scion spirit, design stations allow customers to customize in a low-pressure environment, with the creations published randomly overhead on large flat screens for all to see."


main show room with vehical and rims display


general layout


discovery kiosk where people can play with scion options


sales area is located behind the show room and seperated by partitions